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Est. 2015 HQ New York, United States Employees 11-50 Updated 2026-06-17
Hype Index trajectory2024-04 β†’ 2026-04 Β· 24 of 25 months
3.53Γ— Β· DOWN -0.91Fell from 4.44Γ— to 3.53Γ— β€” researcher interest cooling
0.0Γ—2.0Γ—4.0Γ—6.0Γ—8.0Γ—2024-04: 4.44Γ—2024-05: 5.71Γ—2024-06: 4.71Γ—2024-07: 6.56Γ—2024-08: 5.33Γ—2024-09: 3.00Γ—2024-10: 3.56Γ—2024-11: 5.71Γ—2024-12: 5.71Γ—2025-01: 5.44Γ—2025-02: 6.00Γ—2025-03: 6.64Γ—2025-05: 7.00Γ—2025-06: 4.44Γ—2025-07: 4.44Γ—2025-08: 7.00Γ—2025-09: 5.36Γ—2025-10: 4.36Γ—2025-11: 4.29Γ—2025-12: 2.35Γ—2026-01: 2.29Γ—2026-02: 3.55Γ—2026-03: 4.21Γ—2026-04: 3.53Γ—3.53Γ— nowQ2 24Q3 24Q4 24Q1 25Q2 25Q3 25Q4 25Q1 26Q2 26

How Hype Index is computed Β· prospect-to-user intent ratio over the 24-month window

What it is

What It Does

SUBSCRIBE, operated by Strategic Alternative Funds Group, LLC, is a fintech platform for the alternative-investments lifecycle, not a legal-tech product in the usual sense. It digitises subscription documents, investor onboarding, AML/KYC and reporting for fund managers, wealth managers, fund administrators β€” and law firms that handle fund work. The legal-adjacent angle is the subscription-document workflow; the core audience is fund operations.

What We Found

The company was founded in 2015 by Rafay Farooqui and is headquartered in New York. Third-party profiles list it at roughly 11-50 employees. It has announced platform deals with wealth and brokerage firms (for example LPL Financial). The integrations recorded on this page (Salesforce, Fidelity, Schwab Advisor Services, Goldman Sachs Custody Solutions, DocuSign) reflect its investment-operations focus.

What We Haven’t Verified

  • Whether law firms use SUBSCRIBE as a core legal tool versus an investment-operations platform β€” its primary market is fund administration
  • Funding totals, exact headcount, and pricing
  • The integration claims β€” vendor- and listing-stated, not tested
Integrations

Platforms Subscribe integrates with. Depth β€” where curated β€” reflects how native the connection is. Uncurated entries render without a depth dot.

  • Salesforce
  • Fidelity Investments
  • Schwab Advisor Services
  • Goldman Sachs Custody Solutions
  • DocuSign

Deep β€” bi-directional API Medium β€” one-way sync / webhook Shallow β€” middleware / Zapier-class

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