Asana
How Hype Index is computed · prospect-to-user intent ratio over the 24-month window
What it is
What It Does
Asana is a web and mobile work-management platform for organising, tracking and coordinating team projects and tasks. It is a horizontal productivity tool used across many functions and industries, not a legal-specific product. Legal teams sometimes adopt it for matter and project tracking, but it carries no built-in legal features such as conflict checks, time-and-billing or document automation.
What We Found
Asana was founded in 2008 by Dustin Moskovitz and Justin Rosenstein and is headquartered in San Francisco. It is a publicly traded company (NYSE: ASAN) with roughly 1,800 employees as of 2025. Its LinkedIn page (632k+ followers at last check) confirms the corporate identity. There is no indication of a dedicated legal-tech product line.
What We Haven’t Verified
- Any legal-specific adoption data or law-firm customer base.
- The “Legal Tech” sector tag carried over from the source listing — Asana is a general work-management tool, not a legal-tech product.
Company Info
- Founded: 2008
- HQ: San Francisco, California, USA
- Headcount: ~1,800 (2025)
- LinkedIn followers: 632,074 (2026-02)
- Sector: Work management (general; not legal-specific)
Integrations
Platforms Asana integrates with. Depth — where curated — reflects how native the connection is. Uncurated entries render without a depth dot.
- Slack
- Dropbox
- Instagantt
- Google Drive
- GitHub
- Phabricator
- Tray.io
- Microsoft Teams
- Okta
- OneLogin
- Everhour
- Zenefits
- Unito
- Gmail
Deep — bi-directional API Medium — one-way sync / webhook Shallow — middleware / Zapier-class