Sub-workflow
Marketing & business development
Part of the Firm Operations & Growth workflow
Marketing & business developmentClient relationship management (CRM)Reporting & analytics (firm performance)HR / recruiting / talent managementIT / security / infrastructure
Who works on this
All personas on the Firm Operations & Growth page →
Pain points (7)
What practitioners actually struggle with in firm operations & growth. Each pain point links to the vendors that address it.
2 vendors pp-0041 Solo/small attorney sees the market moving toward flat-fee unbundled legal services (estate plans, LLC formations, uncontested divorces) but can't build client-facing intake-to-document-to-payment workflows without custom software development or expensive consultants — the gap between 'I know this should be automated' and actually doing it is too wide solosmallinhouse 2 vendors pp-0157 Canadian startup with 20 employees and a $500K legal budget needs ongoing legal support — corporate governance, employment contracts, IP protection, vendor agreements — but hiring an in-house GC costs $200K+ fully loaded and traditional law firm rates at $400-600/hr blow through the budget in weeks. Need a fractional model where a senior business lawyer is embedded part-time inhouse-enterpriselegal-opssolo 2 vendors pp-0207 Freelance attorney or solo practitioner between engagements needs new client work but their network has dried up — cold outreach gets ignored, bar association referral panels send low-quality leads, and maintaining an Avvo profile hasn't produced paying clients in months solosmall-firmsmall 2 vendors pp-0242 Law firm CMO is asked to prove ROI on the $2M marketing budget but has no way to connect BD events, newsletters, and client alerts to actual originations — partners claim credit anecdotally while marketing can't demonstrate pipeline attribution cmomarketing-directorbusiness-developmentmanaging-partner 1 vendors pp-0025 Firm pays $3K/month across Google Ads, Avvo, FindLaw, and networking events but has zero attribution — can't tell which marketing channel actually produces signed retainers vs. tire-kickers solosmallmid 1 vendors pp-0162 Family law solo practitioner wants to offer affordable unbundled services — document review, limited-scope representation, mediation — to the growing market of people who can't afford full representation but need more than a DIY form tool. But building a client self-service portal, automating state-specific forms, handling intake and scheduling, and marketing to price-sensitive consumers is a full startup's worth of work for a one-attorney shop solo 1 vendors pp-0244 Solo PI attorney spending $3,000/month on a marketing agency that publishes generic blog posts and can't explain why the phone isn't ringing — meanwhile the firm across town is on page 1 of Google for every local search term and the attorney has no idea how to compete solo-attorneymanaging-partnerfirm-administrator
Vendors by rank (0)
Ranked by the rlegaltech500 popularity score within this workflow.
349 additional vendors outside the rlegaltech500 are tracked in this workflow. See all on the workflow page.