Estate Guru

Est. 2013 HQ United States Employees 43 Updated 2026-02-10
Rank trajectory2024-02 → 2026-04 · 27 months
FELL -67From #69 (2024-02) to #136 today
#31#61#91#120#1502024-02: #692024-03: #722024-04: #732024-05: #692024-06: #682024-07: #752024-08: #812024-09: #832024-10: #802024-11: #752024-12: #772025-01: #682025-02: #612025-03: #672025-04: #592025-05: #642025-06: #702025-07: #602025-08: #452025-09: #512025-10: #532025-11: #492025-12: #622026-01: #542026-02: #622026-03: #572026-04: #49Live rank: #136 (current snapshot) #136 now Q2 24Q3 24Q4 24Q1 25Q2 25Q3 25Q4 25Q1 26Q2 26

How this is computed · power-law composite recomputed across all 27 months for consistency

Hype Index trajectory2024-04 → 2026-04 · 24 of 25 months
0.46× · DOWN -0.54Fell from 1.00× to 0.46× — researcher interest cooling
0.0×0.8×1.5×2.3×3.0×2024-04: 1.00×2024-05: 1.29×2024-06: 1.29×2024-07: 1.00×2024-08: 2.25×2024-09: 2.25×2024-10: 2.50×2024-11: 1.80×2024-12: 2.25×2025-01: 1.33×2025-02: 1.09×2025-03: 1.56×2025-05: 1.00×2025-06: 1.11×2025-07: 0.86×2025-08: 0.67×2025-09: 0.94×2025-10: 0.82×2025-11: 0.33×2025-12: 0.57×2026-01: 0.57×2026-02: 0.48×2026-03: 0.62×2026-04: 0.46×0.46× nowQ2 24Q3 24Q4 24Q1 25Q2 25Q3 25Q4 25Q1 26Q2 26

How Hype Index is computed · prospect-to-user intent ratio over the 24-month window

What it is

Estate planning platform that routes clients through guided intake questionnaires, generates state-specific estate documents (wills, trusts, powers of attorney), and flags complex cases for review by attorneys in a nationwide network. Primary users are financial advisors who want to offer estate planning without referring clients to outside attorneys. Also serves estate planning attorneys seeking to reduce intake and formatting overhead, and institutions wanting white-label estate planning. Operates under Utah’s regulatory sandbox as a nonlawyer-owned company providing legal services. Small player in a rapidly growing estate tech market dominated by Trust & Will (Deloitte Fast 500, 456% growth) and Wealth.com (institutional partnerships). T3 2025 Software Survey shows 11 advisor respondents using it, down from 20 in 2024. Founded in Provo, Utah by Scot Hymas; described as ‘profitable’ by UGrowth Fund (BYU student-run VC) but listed as ‘unfunded’ by Tracxn despite vendor claiming $4M funding.

Company Info

  • Founded: 2013
  • Team size: 11-50 employees
  • HQ: United States
  • Sector: Trust & Estate

What We Haven’t Verified

This page was assembled from publicly available information. Feature claims and workflow mappings are based on what the vendor and third-party listings publish — not hands-on testing or practitioner feedback.

Integrations

Platforms Estate Guru integrates with. Depth — where curated — reflects how native the connection is. Uncurated entries render without a depth dot.

  • White Glove

Deep — bi-directional API Medium — one-way sync / webhook Shallow — middleware / Zapier-class

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