Sell-side M&A advisor managing a competitive auction has 8 bidder groups accessing the data room simultaneously — needs to know which bidders are seriously engaged vs just browsing, but the VDR only shows raw download counts with no way to distinguish tyre-kickers from serious buyers, so the advisor can't counsel the seller on which bidders to prioritise in negotiations

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Ranked by contextual fit — vendors focused on this specific problem rank higher than generalists. How rankings work