EmotionTrac is a niche litigation analytics platform for plaintiff-side case valuation, mock-jury testing, and trial-story refinement. Instead of analyzing documents, it measures how independent viewers react to dashcam footage, witness clips, demand materials, openings, and other case assets through mobile-app-based emotional analysis and survey responses. The strongest evidence is in personal injury and trial-prep workflows where firms want a faster, less groupthink-prone alternative to traditional focus groups.
Company Info
- Founded: 2017
- Team size: 11-50 employees
- Funding: $40K
- HQ: United States
- Sector: Market Research
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